At first, the word sounds like it could refer to fear or something scary. But what it really means is the study of watches. I guess that's me then; a horology enthusiast.
Over the years, I discovered communities that exist out there completely dedicated to watch nerd-ery from the most basic and casual to the most serious collectors with monetized social media, and even collectors who have previous lives in three-letter-agencies where watches have a fraternal bond and meaning.

I find it interesting and fascinating that watches today have features and uses that some people would think are beyond what's needed; GPS, Tide Tracking, Altimeter, Barometer... you name it, it's out there.
For me, the basic necessary function I need in a watch is to have ease in observing the current time and date. If I'm traveling, the time and date should be easily adjustable or have a dual-time (world time) to match the location I'm at. It should also be able to be seen in the dark by having lumination on the numbers or a backlight to see the hour and minute hands. It should be waterproof, and finally, it needs to look good.
I don't consider myself a watch snob, but I do like watches of a brand that has history and are proven. Four brands have been regulars in my watch-buying years; Citizen, Luminox, Casio and Seiko. These are brands within reach of my budget and feature watches that do the job I need. In a future post, I'll do a review of another watch I own. ~